Social commerce for Canadian small businesses

Turn your social media into a sales channel. Powered by AI. Run by people.

Shopgram is the social media ecommerce division of Digital Marketing Experts. We set up your shops, run your ads and create the content that gets people to buy. AI does the heavy lifting on testing and data. Our team makes the calls.

Founder-ledStrategy from Maryam Golabgir, with 20+ years in digital marketing.
Since 2013Part of Digital Marketing Experts in King City, Ontario.
Built for SMBsPlans sized for small and growing businesses, not enterprise budgets.
Why social commerce

Your customers already shop where they scroll.

People don't just browse Instagram or TikTok anymore. They discover products there, check reviews there, and a lot of them decide to buy before they ever visit your website.

So if your social accounts only post pretty pictures, you're leaving sales on the table. Shopgram connects your products to the feeds your customers already use, and then builds the ads and content that move them from "nice" to "add to cart."

And we do it with AI built into every step. It helps us find buyers faster, test more creative and spot what's working weeks earlier than manual reporting would.

How we work

From scroll to sale in four steps.

Audit

We look at your shops, ads, content and catalogue. You get a clear picture of what's helping sales and what's quietly blocking them.

Plan

We build a 90-day social commerce plan around your best products and margins. You approve the priorities before we spend a dollar.

Launch

Shops go live, ads start testing and content rolls out. AI tools help us run more tests, faster, while our team checks every piece.

Grow

We review the numbers every month, cut what's not working and push budget toward what is.

Where AI fits

AI makes us faster. People keep it on brand.

A lot of agencies talk about AI. Here's how we actually use it.

We use AI to clean up product feeds so your items show up in the right searches. We use it to generate creative variations, so we can test 20 ad versions instead of three. And we use it to read your data and flag the posts, products and audiences worth doubling down on.

But nothing goes live without a human looking at it. Your brand voice matters. So does accuracy. AI handles the volume, and our team handles the judgment.

  • AI audience modelling to find lookalike buyers
  • Creative testing at scale across Meta and TikTok
  • Product feed and catalogue optimization
  • Smart DM and comment replies for product questions
  • Sales forecasting and budget pacing
Questions

Social commerce FAQs

What is social commerce?

Social commerce means selling products directly through social media platforms like Instagram, Facebook, TikTok and Pinterest. Customers discover a product in their feed, tap it, and buy, either inside the app or on your website with a few taps.

Do I need a Shopify store to sell on Instagram?

You need a product catalogue connected to Meta, and the easiest way is through an ecommerce platform like Shopify, WooCommerce or BigCommerce. If you don't have one yet, our team can set it up for you.

How long before I see sales from social media?

Most clients see early data within the first few weeks of running ads. Steady, profitable sales usually take two to three months of testing and tuning. We'll set honest expectations in your first call.

How much should a small business spend on social ads?

It depends on your products, margins and goals. We help you set a test budget you're comfortable with, then scale only what proves it can pay for itself.

Do you work with businesses outside Ontario?

Yes. We're based in King City, Ontario and work with businesses across Canada. Everything runs online, so location isn't a barrier.

Ready to sell more?

Let's turn your followers into customers.

Book a free 60-minute strategy call with our team. We'll look at your social presence and tell you where the quickest sales wins are.